How to Make a Radio Ad with AI
Broadcast-ready radio commercials in 10 minutes. 10 industry script templates with per-line voice direction.
Built on Notevibes — voice AI since 2018. 550+ voices, 57 languages, full commercial rights.
Free. No credit card required.
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From blank page to broadcast-ready
Four steps. No studio. No voice talent waiting on you.
Pick your format & write the script
Choose 15s, 30s, or 60s. Use the hook → pitch → CTA structure. Stay inside the word count and the rest takes care of itself.
Direct every line
Click any line in the editor and attach a voice direction note: tone, pacing, emotion. The AI applies it on generation. This is the unique bit.
Pick a voice that fits the brand
Match the energy: warm female for restaurants, deep male for auto and law, punchy for retail and concerts. 550+ voices, 57 languages, every regional accent.
Click any line below to attach a director note — tone, pacing, emotion. The AI applies it on generation.
Tired of the same boring lunch? Tony's Trattoria just opened on Main Street.
Slightly bored sigh on 'tired', then warm pivot
Wood-fired pizzas. House-made pasta. Real Italian — not takeout pretending.
Confident chef energy, savor each dish name
Open Tuesday through Sunday. Show this ad for ten percent off your first meal.
Friendly host close, smile in voice
This is what your workspace looks like. Seriously.
The only AI voice tool with per-line direction
Wondercraft, ElevenLabs, and the rest apply one tone to the whole script. We let you direct every line.
Per-Line Voice Direction
Attach a director note to every paragraph. Tone, pacing, emotion. The AI delivers exactly what you wrote — line by line, not whole-script.
Emotional Voice AI
Confidence, warmth, urgency, sincerity, playfulness. 18+ emotions and 45+ tone modifiers tested on real ad copy.
550+ Broadcast-Ready Voices
Curated for ad work. Every voice has the dynamic range and clarity radio stations need.
Multilingual Campaigns
Same script, 57 languages. Run the same campaign in English, Spanish, French — without rebooking voice talent for each market.
Script in. Spot out.
Input
Restaurant promo brief
Output
30s warm host read
Paste the daily special, pick the Restaurant template, assign Aoede with warm host direction. Broadcast-ready audio in under five minutes — no voice talent, no scheduling, no studio.
Input
Auto sale offer + financing terms
Output
60s confident salesman
Paste the offer details, pick Auto Dealer template, assign Charon with confident pacing direction. The ad delivers numbers and urgency without sounding like a stereotype.
Input
Open house listing
Output
30s polished agent voice
Drop in the address, square footage, and price. Pick Real Estate template, assign Kore with professional calm direction. Sounds like a high-end agent reading the listing herself.
Input
Flash sale details
Output
15s punchy retail spot
Paste the doorbusters, pick Retail Sale template, assign Puck with high-energy direction. Limited-time energy that drives Black Friday traffic without being shouty.
Anatomy of a radio ad
Every good radio ad has three parts. Get them right and the rest is pacing.
Hook
Grab attention in the first five seconds — a question, a stat, a sound, or a contrarian statement. If you don't earn the next 25 seconds here, you've lost them.
Pitch
Who you are, what you sell, and one reason to care. Keep the brand name in the listener’s ear at least twice. Lead with benefit, not features.
Call to Action
Tell them exactly what to do next: visit, call, text, search. Repeat the phone number or address slowly. End with confidence, not hype.
Word counts that fit the slot
The math is simple. Stay inside these ranges and your spot will time out clean.
- Cram 120 words into 30 seconds
- Bury the brand name in the middle
- Use jargon nobody outside your industry knows
- End with a weak "thanks for listening"
- Repeat the phone number twice, slowly
- Lead with the benefit, not the feature
- Write for the ear, not the page — read it out loud
- End with one clear action: visit, call, text
Radio ad scripts by industry
Copy any of these into the editor, swap the brand name, and you have a broadcast-ready spot. Every line includes voice direction so the AI knows how to deliver it.
Restaurant & Café
Warm female — friendly host energy
Tired of the same boring lunch? Tony's Trattoria just opened on Main Street.
Slightly bored sigh on 'tired', then warm pivot on 'just opened'
Wood-fired pizzas. House-made pasta. Real Italian — not takeout pretending.
Confident chef energy, savor each dish name
Open Tuesday through Sunday. Show this ad for ten percent off your first meal.
Friendly host close, smile in voice on 'first meal'
Auto Dealer
Deep male — trustworthy salesman gravitas
Bad credit? No credit? Last year's bankruptcy? Doesn't matter.
Hard, almost dismissive — call out objections
At Sunrise Auto, we say yes when other dealers say no. Over four hundred vehicles in stock, every one inspected, every one financed in-house.
Pivot to confident, trustworthy salesman
Trucks. SUVs. Family sedans. Even that work van you've been putting off buying for two years.
List items with rhythm, slight pause between each
And right now — through the end of the month — zero down on every certified pre-owned vehicle. Drive it home today, first payment in forty-five days.
Urgent but not shouty, slow down on 'forty-five days'
Sunrise Auto, two-fifty Industrial Boulevard, right next to the Home Depot. We finance everyone.
Direct, friendly close, no fluff
Real Estate Open House
Professional female — polished agent voice
This Saturday only — open house at fifteen-twenty-two Maple Lane.
Crisp, urgent, no hesitation
Four bedrooms, three baths, finished basement, half-acre lot. Priced to move at three-eighty-five.
Drop into pitch mode, slow on the price
Hosted by Sarah Chen of Coldwell Premier. Refreshments served. Bring your pre-approval.
Warm and welcoming — like inviting a friend
Saturday, eleven to two. Fifteen-twenty-two Maple Lane.
Confident close, repeat address slowly
Retail Sale / Black Friday
Energetic — high-octane retail announcer
Black Friday at Northgate Mall — doors open six A.M.
High energy, almost shouting but controlled
Up to seventy percent off everything. Doorbusters every hour. First two hundred shoppers get a fifty-dollar gift card.
Fast, punchy list, no breath between
Six A.M. Friday. Northgate Mall. Don't sleep on it.
Urgent close with playful 'don't sleep on it'
Plumber / HVAC
Trustworthy male — calm expert
Burst pipe? AC out in July? That's not a tomorrow problem.
Concerned, empathetic — you've been there
Call Reliable Plumbing and HVAC — twenty-four-seven emergency service, licensed techs, flat-rate pricing. No surprises on the bill.
Calm, reassuring expert voice
Family-owned since nineteen-eighty-six. Five-star rated on Google.
Proud family business note
Reliable Plumbing and HVAC — five-five-five, fix-fast. We answer the phone.
Slow, clear delivery on phone number
Dental Clinic
Warm female — gentle hygienist tone
When was your last dental cleaning? Be honest.
Knowing, slightly playful — not judgmental
At Bright Smile Family Dental, new patients get a complete cleaning, exam, and X-rays for just sixty-nine dollars. No insurance? No problem.
Reassuring, professional
Gentle hygienists. Same-week appointments. Even kids actually want to come back.
Warm, smile in voice on 'kids actually want to come back'
Call Bright Smile today. Your next cleaning is overdue.
Soft urgency, motherly close
Gym & Fitness Studio
Punchy — direct, no-nonsense trainer
January's over. So is the excuse.
Direct, blunt, no nonsense
Iron Forge Gym — twenty-four-hour access, no contracts, no enrollment fees, no judgment. Just thirty bucks a month.
Energetic but grounded, hit each 'no' hard
Free week trial. Free first session with a certified trainer. Free coffee in the lounge.
Fast list, build energy
Stop waiting for Monday. Iron Forge Gym, on Fifth and Pine.
Confident challenge, slow on the address
Personal Injury Law Firm
Authoritative male — gravitas attorney
Hit by a drunk driver. Slipped on a wet floor at the grocery store. Hurt on the job and the boss is dragging his feet on workers' comp.
Serious, sympathetic — you're listening
If any of that sounds like your week, you need to call Morrison and Hayes right now.
Direct, authoritative — pivot to action
Twenty-six years fighting for injured Texans. Over two hundred million dollars recovered for clients. No fee unless we win.
Confident, factual — let the numbers land
We come to you. Hospital, home, your car in the parking lot. We handle the insurance company so you can handle getting better.
Warm, reassuring — you're not alone
Morrison and Hayes Injury Lawyers. Five-five-five, eight-hundred. Or text 'HURT' to that same number. We respond in under fifteen minutes.
Clear, final, repeat number with weight
Concert / Live Event
Theatrical — concert promoter excitement
The Lumineers — live at Red Rocks Amphitheater, one night only. Saturday, June fifteenth.
Excited concert promoter — almost theatrical
Tickets on sale this Friday at ten A.M. Don't wait. They will sell out.
Fast, urgent, slight warning tone on 'sell out'
Roofing & Home Improvement
Confident male — neighborhood pro
That spot on your ceiling? It's not getting smaller.
Concerned neighbor tone — talking to one homeowner
Apex Roofing — free roof inspections, free estimates, free no-pressure consultations. Twenty-year workmanship warranty. Insurance claims handled in-house.
Confident pro, list with rhythm
Locally owned. A-plus BBB rating. Over four thousand roofs replaced in Tarrant County alone.
Local pride note
Apex Roofing — call us before the next storm.
Soft urgency on 'before the next storm'
The same script. Two completely different reads.
Most AI voice tools apply one tone to the whole script. Notevibes lets you direct every line. Hear the difference on the same Restaurant 30s spot.
Tired of the same boring lunch? Tony's Trattoria just opened on Main Street.
Wood-fired pizzas. House-made pasta. Real Italian — not takeout pretending.
Open Tuesday through Sunday. Show this ad for ten percent off your first meal.
Tired of the same boring lunch? Tony's Trattoria just opened on Main Street.
Slightly bored sigh on 'tired', then warm pivot on 'just opened'
Wood-fired pizzas. House-made pasta. Real Italian — not takeout pretending.
Confident chef energy, savor each dish name
Open Tuesday through Sunday. Show this ad for ten percent off your first meal.
Friendly host close, smile in voice on 'first meal'
Audio examples render once you generate them in the editor — every script on this page is ready to go.
Pick the right voice for the right ad
The voice carries half the message. These pairings come from our 550+ library — start here, then explore.
Aoede
Restaurant, dental, family services, healthcare
"Hosting a friend"
Charon
Auto, law firm, plumbing, roofing, financial
"Trusted neighborhood pro"
Kore
Real estate, luxury retail, professional services
"Confident expert"
Puck
Retail sales, gym, concert promos, events
"High-octane announcer"
Fenrir
Construction, outdoor brands, sports
"Get-it-done attitude"
Leda
Kids brands, daycare, family events
"Cheerful friend"
Before you ship it, read this
The boring stuff that keeps your spot on the air.
Disclaimers go fast, but they go in.
If you say "results may vary," "limited time," or quote a price — your station will likely require a fine-print disclaimer at the end. Keep it short, deliver it briskly, but never cut it. Notevibes can read disclaimers in a separate, faster voice.
Loudness normalization matters.
Broadcast radio targets -23 LUFS, streaming targets around -16 LUFS. Stations may reject spots that are too hot. Most run a normalization pass on submission, but checking yours first saves rejections.
Music and SFX need licensing.
Background music and sound effects require commercial-use licenses. Use royalty-free libraries (Artlist, Epidemic Sound, Soundstripe) or stick with voice-only spots. Notevibes voices ship with full commercial rights — your background tracks need their own.
Phone numbers and URLs always twice.
Listeners are usually driving. Repeat the phone number, the address, and the URL — slowly — at least twice. If your URL is hard to spell, mention it phonetically or use a memorable redirect.
Running streaming ads instead of broadcast? See the Spotify ads voiceover guide →